People prefer to do what comes naturally, and business transactions are no exception. According to a 2014 report from CSA Research, 60% of international consumers rarely or never buy from an English-only website, and 75% of respondents indicated they want products in their native language.

iTi will leverage its 30-plus years of industry experience and dynamic team of translators, localization engineers, and graphic artists to help with all your localization needs.

What is Localization?


Localization is the process of adapting a translation, website, software, video game, or application to suit the language and cultural flavor of your target market. Translations must be culturally sensitive and targeted specifically to their audience and local clientele. Translators, localization engineers, and graphic artists go through a variety of procedures to:

  • Research local norms and regulations
  • Format and resize the layout for translations with word expansion, contraction, or texts that read from right to left
  • Adapt color palettes
  • Adapt imagery to reflect local culture
  • Convert currencies and dates
The localized product is then both visually and linguistically tested with a small group of the target audience. Once validated, the final version is implemented to the new market.

Website Localization Services

Websites are the primary mode of marketing for most businesses. It may seem counterintuitive but, in crowded international markets, in order to stand out you must first blend in!  When you communicate in a language and voice that resonates with the local clientele, you have a huge advantage over your competition.

You have seconds to capture the attention of your potential online audience before they hit ”back” and move on to the next company. 

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Our team is experienced in making sure you rise above the noise through a variety of website localization services such as:

Don’t let your company be left behind because of a linguistically and culturally inappropriate or even offensive website. iTi’s team of website localization experts can support you in all your global endeavors.

Looking for localization services and wondering ‘how does website localization work’? We will be your strategic partner to help deliver high-value, locally relevant content to customers and prospects across the globe.

Software Localization Services

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Whether you need to localize an internal software for use across offices in various locations nationally and internationally or you are bringing a new software to the market, iTi is here to help you adapt your product to linguistic, technical, and cultural requirements.

Consumers worldwide have come to expect native versions of mobile applications and software. The software localization process requires much more than the basic translation of text, there are many elements that need to be adjusted and considered.

    Our team partners closely with yours to ensure the final product functions smoothly. We can connect to your publishing platform or software to provide translations directly within the user interface or system, so that translations can be published quickly. We can also adapt translations to fit any program specifications such as character space or font type restrictions.

    Other localization services we offer include:

    Localization Testing


    Once we have localized your website, software, or mobile application, iTi can provide testing services prior to the official launch. We’ll  verify accuracy before publishing to ensure that localization is market-ready and accurate.

    We can provide review of translated materials in JavaScript, XML/HTML, PHP, C ++, as well as within publishing suites such as Visual Studio, Notepad ++, WordPress, and much more.

    Have you heard of transcreation?

    While localization adapts a translation to a new market, transcreation is the art of recreating content from one language to another. This process helps you connect on a deeper, more intimate level with your prospects or clients. It’s especially beneficial for taglines and mission statements that don’t directly translate into another language; they must be completely recreated to form a similar message and feel in the target language/culture. Transcreation is typically involved in website localization projects.

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    Who uses localization services?

    Localization services benefit any organization looking to target a new market. This includes a variety of industries.

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    What are the benefits of localization services?

    International markets are crowded and noisy. In order to stand out, you need to adapt the way you communication with the world. We’ll help your organization make in an impact in your target market by creating native content that will appeal to the local population. By targeting a new clientele in such a tailored and effective manner. you will benefit from increased market share, competitive advantages against other foreign companies who don’t localize therefore building your brand’s credibility and begin to expand your global brand recognition.

    Localization services are available for a wide variety of content:

    • Website Content
    • Brochures
    • Sales/Sell Sheets
    • User Interfaces
    • Marketing Collateral
    Translation and Interpreting in over 250 languages
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    Language service provider with over 10,000 linguists

    iTi Guarantee

    Quality Control Process


    We proudly hold a number of quality certifications including ISO 9001:2015 and ASTM F-3130. ISO is an international standard that monitors quality management and continuous improvement. ASTM is a quality certification specific to the language services industry which evaluates the entirety of a business from financial to operational health

    Our onboarding process through rigorous linguistic validation is strict and thorough.

     

    • All interpreters and translators sign confidentiality agreements and undergo comprehensive background checks so you can feel secure working with them through any type of discussion or meeting.
    • Interpreters and translators are monitored for quality, professionalism, timeliness, and more to ensure our clients receive the highest level of service.

    We lead with integrity, adapt to challenges, and follow through with custom solutions. We have the capabilities of a large company with the flexibility of a small one and high standards of service excellence to provide the best language services around.

    Learn more about the iTi Guarantee

    World Class NPS Score of 75


    How do we know this? We survey clients on a daily basis asking the simple question: How likely are you to recommend our services to a friend or colleague?Over two years later, still collecting data, we are proud to sport a Net Promoter Score (NPS) in the range of Starbucks (77) and Amazon (69). We love our clients, and clearly they love working with us, too! What are you waiting for?

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