In today’s interconnected world, expanding your business internationally is more achievable than ever. However, effective communication remains a critical factor for success. This is where professional language services come into play. At Interpreters and Translators, Inc. (iTi), we understand the unique challenges of global business expansion and are here to support you every step of the way.

Phase 1 – Market Research + Relationship Building

The first step in developing an export strategy is choosing the right market. This involves thorough research and establishing relationships with partners, distributors, and clients. Attending trade shows in your target country can be a great way to start. However, language barriers can pose significant challenges.

Language Solutions for Phase 1:

• In-Person Interpreting: Hiring a professional interpreter for trade shows and research trips can help you navigate the country, communicate effectively, and build strong relationships.
• Over-the-Phone and Video Remote Interpreting: These services ensure continuous communication, no matter where you are.

Phase 2 – Sales & Marketing

Once you’ve established a presence in your new market, it’s time to focus on sales and marketing. This phase is all about conveying your value proposition in a way that resonates with your target audience.

Language Solutions for Phase 2:

• Professional Translation Services: From websites and marketing materials to contracts and export documentation, professional translation ensures accuracy and cultural relevance. Remember, just because someone is bilingual doesn’t mean they are a qualified translator

Phase 3: Post-Sale Customer Service

Language Solutions for Phase 3:

• Over-the-Phone Interpreting: Quickly connect with an interpreter to handle customer calls with OPI.
• Translation Services: Ensure all written communication, including emails and online content, is accurately translated.

Localization: Beyond Simple Translation

At iTi, our linguists are selected not only on their language fluency, but their cultural fluency. All of our translation projects are localized.  Localization goes a step further than simple translation by adapting your content to fit the cultural and linguistic nuances of your target market. This process ensures that your message is not only understood but also resonates with the local audience.

Key Differences Between Localization and Translation:

• Cultural Relevance: Localization considers cultural preferences, idioms, and societal norms, making your content feel native to the audience.
• Technical Adaptation: This includes adjusting date formats, currency, units of measurement, and even color schemes to align with local standards.
• User Experience: Localization enhances the user experience by ensuring that all aspects of your product or service, from user interfaces to customer support, are tailored to the local market.

By investing in localization, you can build stronger connections with your international customers and increase your chances of success in new markets.

Why Choose iTi?

At iTi, we don’t just offer language services; we become your strategic partner in global business expansion. Our team of experts provides innovative and flexible solutions tailored to your specific needs. By partnering with us, you can confidently navigate new markets and achieve your international business goals.

Ready to take your export strategy to the next level? Contact iTi today and discover how our professional language services can support your global expansion efforts.

Interpreters and Translators, Inc. is a full-service language solutions company based in Glastonbury, Connecticut. iTi is an NMSDC-certified minority owned business.

This article was originally posted in April 2018.  It has been updated for freshness and readability.