Blog
The Unspoken Language: Mastering Non-Verbal Cues in a Global World
In any conversation, words are just one piece of the communication puzzle. From a subtle glance to a confident posture, non-verbal cues speak volumes, often conveying more than any spoken phrase. For individuals and businesses operating across cultures, understanding and interpreting these unspoken signals is not just a soft skill – it’s a critical asset.…
Speaking your customer’s language isn’t just a courtesy, it’s a competitive advantage. Companies that invest in multilingual marketing and language access are seeing measurable returns in customer acquisition, retention, and revenue growth. But how exactly does language access impact your bottom line? Let’s break it down. Why Multilingual Marketing Matters According to a CSA Research study, 76% of consumers prefer to buy products with information in their native language, and 40% will never buy from websites in other languages. That’s a massive opportunity—or a missed one—for businesses that don’t localize their content. Key Benefits of Multilingual Marketing: Increased Market Reach:…
Read More >>
We’ve all been there. You’re watching a courtroom drama, and the lawyer yells “Objection!” every five seconds. Or a medical show where someone flatlines and the doctor yells “We’re losing him!” while pounding on the chest like it’s a bongo drum. Real professionals cringe—and for good reason. Just like doctors, lawyers, and cops, interpreters and translators have their own “oh no they didn’t” moments when watching TV and movies. From interpreter stereotypes to the misrepresentation of language professionals, Hollywood has a flair for the dramatic… and the inaccurate. Let’s take a look at how interpreting in film and translation in…
Read More >>
Recently, we had the pleasure of attending the 2025 MASSBUYS Expo at Gillette Stadium in Foxborough, Massachusetts. This event brought together public purchasing and procurement officials from various government agencies, municipalities, non-profit organizations, and public education institutions. As an authorized provider of language services for the state of Massachusetts, iTi was excited to connect with these dedicated professionals. Meeting Diverse Organizations Throughout the day, we met individuals from a wide range of organizations, including: First Responders Family Services Workers Public Education Institutions Mental Health and Addiction Services Healthcare Organizations Non-profit Companies These conversations were enlightening and heartening, showcasing the commitment…
Read More >>
There’s no question: In business, healthcare, and government settings, there is no substitute for a live interpreter. Whether you access them in-person or via a virtual application like over-the-phone (OPI) or video remote interpreting (VRI), a human being with professional interpreter training is always the best option. But what about your vacation to Lisbon or Tokyo or Costa Rica? If you’re one of those travelers who likes to get off the beaten track, you may find yourself negotiating a price or asking for directions from someone who doesn’t speak English, and bringing along your own personal interpreter is likely not…
Read More >>
Professional interpreters are often faced with challenging situations that test their ability to uphold ethical standards. The code of ethics in interpretation serves as a compass, ensuring integrity and professionalism in their services. However, real-world scenarios don’t always present easy choices. Let’s explore the ethical dilemmas for interpreters and ways they maintain their commitment to excellence. Common Challenges Faced by Professional Interpreters Bridging Communication Barriers One of the most significant hurdles interpreters face is bridging not only linguistic but cultural gaps. Staying impartial while ensuring clarity is a delicate dance. Ethical Responsibilities in High-Stakes Scenarios Interpreters often work in settings…
Read More >>
Technical and scientific documents are typically created by engineers, architects, and other experts in scientific, engineering, manufacturing, and other technical fields. Professional technical translation services can ensure that these documents are accurately translated without losing important details. In this blog post, we will explore some important factors to consider when choosing a translator for your technical documents. In the world of technical translations, precision is paramount. Whether you’re dealing with technical manuals, documents, or complex instructions, the accuracy of your translations can significantly impact your business. Here are five key considerations to keep in mind when seeking professional technical translation…
Read More >>
On March 1, 2025, a significant shift occurred in U.S. language policy. The new Executive Order, titled “Designating English as the Official Language of the United States,” revoked Executive Order 13166. This change has raised many questions about its impact on language access and services for individuals with Limited English Proficiency (LEP). What Was Executive Order 13166? Executive Order 13166 was established on August 11, 2000 to ensure that individuals with LEP had meaningful access to federally assisted programs and activities. It required federal agencies and recipients of federal funds to provide LEP services, aligning with the Title VI of…
Read More >>
Federal education policy sets the framework for how schools operate and provide services. Changes in these policies can affect everything from funding to the roles of Parent-Teacher Partnership (PTP) committees, the administration of 504 plans, and the availability of language services for education. Historically, federal funding has been a critical aspect of public education. Changes in how funds are allocated can impact the availability of resources for PTP committees and 504 plans. Schools must navigate these changes to ensure they can continue to support their students effectively. The recent reforms will require school administrators to stay informed and adapt their…
Read More >>
At Interpreters and Translators, Inc. we love language, travel, and countries. One of our employees has several friends who have visited Vietnam and raved about that country. She couldn’t not resist doing some research of her own and is considering booking her own trip to Vietnam. Here are a few of her observations. According to my friends and many travel websites, Vietnam is beautiful and diverse. It has a storied history and a vibrant culture. Translation and interpretation skills come in handy there as they do wherever iTi folks travel. To make my findings easy for you to explore, I’ve…
Read More >>
In recent years, the trend of recruiting international players to U.S. sports teams has seen a significant rise. Universities and major leagues alike are increasingly looking beyond domestic borders to find talented athletes who can elevate their teams’ performance. This global recruitment strategy not only enriches the diversity of U.S. sports but also brings unique challenges, particularly in terms of language barriers. Interpreters and translators play a crucial role in facilitating communication and ensuring that these athletes can fully integrate into their new environments. Today marks the official start of the NCAA Men’s Basketball Tournament, and bracket-watchers will see international…
Read More >>