Blog

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The ROI of Multilingual Marketing: Why Language Access Drives Revenue

May 21, 2025

Speaking your customer’s language isn’t just a courtesy, it’s a competitive advantage. Companies that invest in multilingual marketing and language access are seeing measurable returns in customer acquisition, retention, and revenue growth. But how exactly does language access impact your bottom line? Let’s break it down. Why Multilingual Marketing Matters According to a CSA Research study, 76% of consumers prefer to buy products with information in their native language, and 40% will never buy from websites in other languages. That’s a massive opportunity—or a missed one—for businesses that don’t localize their content. Key Benefits of Multilingual Marketing: Increased Market Reach:…

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Lost in Transation: How TV and Movies Get Language Services Wrong (and Sometimes Right)

Lost in Translation: How TV and Movies Get Language Services Wrong (and Sometimes Right)

May 15, 2025

We’ve all been there. You’re watching a courtroom drama, and the lawyer yells “Objection!” every five seconds. Or a medical show where someone flatlines and the doctor yells “We’re losing him!” while pounding on the chest like it’s a bongo drum. Real professionals cringe—and for good reason. Just like doctors, lawyers, and cops, interpreters and translators have their own “oh no they didn’t” moments when watching TV and movies. From interpreter stereotypes to the misrepresentation of language professionals, Hollywood has a flair for the dramatic… and the inaccurate. Let’s take a look at how interpreting in film and translation in…

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A collage of images from a conference setting with a large group of different people talking, a woman smiling in a business meeting, a picture of DPW workers patching pavement, and EMS workers pushing a gurney, with the title serving every community.

Serving Every Community: Insights from the MASSBUYS Expo

May 8, 2025

Recently, we had the pleasure of attending the 2025 MASSBUYS Expo at Gillette Stadium in Foxborough, Massachusetts. This event brought together public purchasing and procurement officials from various government agencies, municipalities, non-profit organizations, and public education institutions. As an authorized provider of language services for the state of Massachusetts, iTi was excited to connect with these dedicated professionals. Meeting Diverse Organizations Throughout the day, we met individuals from a wide range of organizations, including: First Responders Family Services Workers Public Education Institutions Mental Health and Addiction Services Healthcare Organizations Non-profit Companies These conversations were enlightening and heartening, showcasing the commitment…

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Personal Interpreting Devices: Bridging Language Barriers with Technology

Personal Interpreting Devices: Bridging Language Barriers with Technology

May 1, 2025

There’s no question: In business, healthcare, and government settings, there is no substitute for a live interpreter.  Whether you access them in-person or via a virtual application like over-the-phone (OPI) or video remote interpreting (VRI), a human being with professional interpreter training is always the best option. But what about your vacation to Lisbon or Tokyo or Costa Rica?  If you’re one of those travelers who likes to get off the beaten track, you may find yourself negotiating a price or asking for directions from someone who doesn’t speak English, and bringing along your own personal interpreter is likely not…

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Ethical and other challenges in professional interpreting.

Ethical and Other Challenges in Professional Interpreting

April 24, 2025

Professional interpreters are often faced with challenging situations that test their ability to uphold ethical standards. The code of ethics in interpretation serves as a compass, ensuring integrity and professionalism in their services. However, real-world scenarios don’t always present easy choices. Let’s explore the ethical dilemmas for interpreters and ways they maintain their commitment to excellence. Common Challenges Faced by Professional Interpreters Bridging Communication Barriers One of the most significant hurdles interpreters face is bridging not only linguistic but cultural gaps. Staying impartial while ensuring clarity is a delicate dance. Ethical Responsibilities in High-Stakes Scenarios Interpreters often work in settings…

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Precision Matters - 5 Key considerations for technical translations

Precision Matters: 5 Key Considerations for Technical Translations

April 15, 2025

Technical and scientific documents are typically created by engineers, architects, and other experts in scientific, engineering, manufacturing, and other technical fields. Professional technical translation services can ensure that these documents are accurately translated without losing important details. In this blog post, we will explore some  important factors to consider when choosing a translator for your technical documents. In the world of technical translations, precision is paramount. Whether you’re dealing with technical manuals, documents, or complex instructions, the accuracy of your translations can significantly impact your business. Here are five key considerations to keep in mind when seeking professional technical translation…

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How Will “Designating English as the Official Language of the United States” Affect Language Access?

How Will the Executive Order Declaring “English as the Official Language of the United States” Affect Language Access?

April 10, 2025

On March 1, 2025, a significant shift occurred in U.S. language policy. The new Executive Order, titled “Designating English as the Official Language of the United States,” revoked Executive Order 13166. This change has raised many questions about its impact on language access and services for individuals with Limited English Proficiency (LEP). What Was Executive Order 13166? Executive Order 13166 was established on August 11, 2000 to ensure that individuals with LEP had meaningful access to federally assisted programs and activities. It required federal agencies and recipients of federal funds to provide LEP services, aligning with the Title VI of…

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An image of a teacher helping students in a specialized classroom setting. Banner on bottom reads "How Will Changes to the Department of Education Affect PTPs and 504 Plans?

How Will Changes to the U.S. Department of Education Affect PTPs and 504 Plans?

April 2, 2025

Federal education policy sets the framework for how schools operate and provide services. Changes in these policies can affect everything from funding to the roles of Parent-Teacher Partnership (PTP) committees, the administration of 504 plans, and the availability of language services for education. Historically, federal funding has been a critical aspect of public education. Changes in how funds are allocated can impact the availability of resources for PTP committees and 504 plans. Schools must navigate these changes to ensure they can continue to support their students effectively. The recent reforms will require school administrators to stay informed and adapt their…

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Lakeside cottage in Vietnamese country side.

Ten Interesting Facts About Vietnam

March 26, 2025

At Interpreters and Translators, Inc. we love language, travel, and countries. One of our employees has several friends who have visited Vietnam and raved about that country. She couldn’t not resist doing some research of her own and is considering booking her own trip to Vietnam. Here are a few of her observations. According to my friends and many travel websites, Vietnam is beautiful and diverse. It has a storied history and a vibrant culture. Translation and interpretation skills come in handy there as they do wherever iTi folks travel. To make my findings easy for you to explore, I’ve…

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A basketball player dunks superimposed over a world map.

The Global Pathway to U.S. Sports: Recruitment, Language Barriers, and International Impact

March 20, 2025

In recent years, the trend of recruiting international players to U.S. sports teams has seen a significant rise. Universities and major leagues alike are increasingly looking beyond domestic borders to find talented athletes who can elevate their teams’ performance. This global recruitment strategy not only enriches the diversity of U.S. sports but also brings unique challenges, particularly in terms of language barriers. Interpreters and translators play a crucial role in facilitating communication and ensuring that these athletes can fully integrate into their new environments.  Today marks the official start of the NCAA Men’s Basketball Tournament, and bracket-watchers will see international…

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