Blog
Celebrating Global Diversity Awareness Month: Embracing DEI in the Workplace
October marks Global Diversity Awareness Month, a time dedicated to celebrating the rich tapestry of cultures, backgrounds, and perspectives that make our world vibrant and dynamic. At iTi, we believe that fostering diversity, equity, and inclusion (DEI) in the workplace is not just a moral imperative but a business necessity. This month, we invite you…
Nowhere is communication more critical than in mental health settings, where accurate interpretation can significantly impact patient outcomes. At iTi, we recognize the unique challenges faced by mental health interpreters and the importance of their role. Since 1986, we have been providing language services for mental health and addiction treatment and counseling facilities. This gives us a unique understanding of the specialized skills needed to work effectively in these environments. The Role of Mental Health Interpreters What is Interpretation in Mental Health? Language barriers have a significant impact on mental healthcare access in Limited English Proficient communities[i]. Interpreting in mental health…
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In a rapidly evolving global landscape, the translation industry stands at the forefront of bridging cultural and linguistic divides. As businesses, governments, and individuals increasingly interact across borders, the demand for accurate and efficient translation services has never been higher. With an estimated 7,151 languages spoken in the world today1, the language services industry must constantly evolve.. From advanced technologies like machine translation to innovative approaches in interpreting and transcreation, the field is buzzing with developments that are reshaping how we communicate. In this comprehensive look, we delve into the latest trends in the translation industry, focusing on translation industry…
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As the population of the United States continues to grow and diversify, the need to communicate in multiple languages becomes more of a necessity. There are approximately five million students in US schools with limited English language skills that affect their education. Providing services to these students is required by federal law, but that is not the most important reason for providing them. The most important reason for providing interpreter services to limited English proficient (LEP) students and their families is to ensure they aren’t left behind. In this post, we will discuss the different types of solutions for interpreting…
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Coca-Cola, McDonalds, Nike, KFC, Marlboro…it probably doesn’t surprise you that people all around the world recognize these brand names just as easily as you do. They’re American companies that have become as well-known on the opposite side of the globe as they are at home. But did you know that Red Bull is not an American brand? Red Bull – American as…Tafelspitz? That’s right. Red Bull GmbH is an Austrian company. Their slogan, “Red Bull Gives You Wings,” while similar to the original German slogan, Red Bull verleiht Flügel, is not an exact translation. The word “you” was inserted to make…
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Effective communication is the cornerstone of success for any organization. With the increasing diversity in the United States, it’s crucial for businesses and institutions to provide language services that cater to Limited English Proficient (LEP) individuals. This is not just a matter of courtesy, but also a legal requirement under federal law. LEP.gov is a vital resource for organizations to understand their obligations and the government translation resources available to them. In this article, we’ll explore how organizations can leverage LEP.gov to meet their language service requirements, understand their rights, and access valuable resources. Understanding LEP Individuals and Your Legal…
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What is a Language Service Provider (LSP)? In our increasingly interconnected world, the ability to communicate across linguistic barriers is more crucial than ever. This is where Language Service Providers (LSPs) come into play, serving as the vital bridge between languages and cultures. But what exactly is an LSP? The Role of LSPs in Global Communication An LSP, or Language Service Provider, is a company that offers a suite of language-related services to facilitate communication in multiple languages. These services range from translation and interpreting to localization and even cultural consulting. LSPs play a pivotal role in global communication, enabling…
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In today’s globalized world, communication knows no boundaries. Organizations across various sectors rely on audio recordings for critical information, whether it’s interviews, legal proceedings, or business meetings. However, understanding and utilizing these audio files can be challenging without accurate transcription and translation services. The Power of Audio Transcription Services Government Agencies and Family Services Government agencies, such as Family Services, often deal with sensitive matters. Imagine a social worker conducting an interview with a vulnerable individual seeking assistance. These interviews are recorded for documentation purposes. However, to truly understand the nuances and context, accurate transcription is essential. Here’s why: Legal…
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In recent years, education and corporate training have moved from in-person to online settings. In recent years, education and corporate training have shifted from in-person to online settings. This change is driven by the desire for education to be accessible to learners from various locations, time zones, and languages. Bridging Learning Gaps Through E-Learning Localization E-learning translation is becoming more important, particularly in the corporate world where inclusivity and accessibility are key priorities. As companies expand globally, there is a growing need for e-learning programs that can accommodate employees from different language backgrounds. But how do you ensure that a…
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You already know that increasing language access is good for your organization. Whether your goal is to expand your business into global markets, or to reach LEP individuals in your own community, access to professional interpreters and translators is vital. However, the costs associated with language services can pose a challenge for many organizations. The good news is that there are government and private grants available to help alleviate these expenses. In the United States, one notable funding source is the State Trade Expansion Program (STEP) grant, among others. Let’s explore how you can leverage these grants to support your…
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The Power of Multilingual Marketing In today’s global marketplace, the question isn’t whether marketing in multiple languages can increase your revenue—it’s how much. With the right strategy, the impact of multilingual marketing on your bottom line can be profound. This concept isn’t new, but its importance is growing in the digital age where borders are less of a barrier to business. A standout example is Disney’s approach to its blockbuster hit, “Frozen,” which showcased the undeniable benefits of marketing translation and multilingual content. The Success Story of “Frozen”: A Lesson in Multilingual Marketing Disney’s “Frozen” achieved worldwide acclaim and over…
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