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A Brief History of Native American Languages in the US

February 25, 2020

Native American languages in the US have succumbed to linguicide over time. According to the World Atlas, approximately 300 languages were spoken in the US before colonialism. When the Europeans arrived, they forced Native Americans out of their land. The government tried to eliminate the Native American culture, including the languages, by forcing English. As a result of enforcing English in schools and in society in general, many languages were lost. These policies were reversed in 1972 when Congress passed the Indian Education Act, which made it legal to teach children in indigenous languages and gave tribes the authority to…

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How KFC Leverages Local Flavors Worldwide Through Localization

September 24, 2019

PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much as they’ve always been sold in Europe or the United States, with headquarters watching closely to make sure the model is exported correctly.” However, in the race toward globalization, emerging leaders are utilizing a different, more effective approach when developing and deploying global marketing strategies. Companies looking to succeed in the increasingly globalized market would do…

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