Blog

How KFC Leverages Local Flavors Worldwide Through Localization

September 24, 2019

PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much as they’ve always been sold in Europe or the United States, with headquarters watching closely to make sure the model is exported correctly.” However, in the race toward globalization, emerging leaders are utilizing a different, more effective approach when developing and deploying global marketing strategies. Companies looking to succeed in the increasingly globalized market would do…

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10 Interesting Facts About Vietnam [Country Spotlight]

June 13, 2018

At Interpreters and Translators, Inc. we love language, travel, and countries. One of our employees has several friends who have visited Vietnam and raved about that country. She couldn’t not resist doing some research of her own and considering booking her own trip to Vietnam. Here are a few of her observations. According to my friends and many travel websites, Vietnam is beautiful and diverse. It has a storied history and a vibrant culture. Translation and interpretation skills come in handy there as they do wherever iTi folks travel. To make my findings easy for you to explore, I’ve arrange…

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