Toni Andrews
This post was originally published on January 25, 2017 and has been updated and expanded for freshness. Here’s the deal: We live in a diverse global environment and our businesses operate in a multlingual world. It’s time to stop viewing translation as a burden and see it for what it…
Read More >>
That’s a great question. And the answer is…complicated. When it comes to interpreting, your bilingual employees can be among your greatest assets. They can also be some of your biggest liabilities. Interpreting is a skill. Interpreting is a distinct skill and is different from fluency. A conversation between people who…
Read More >>
With nearly 70 million people in the United States speaking a primary language other than English, odds are you are encountering more and more LEP (Limited English Proficient) patients every day. Because a patient’s well-being is on the line, healthcare providers must assist them as quickly and effectively as possible.…
Read More >>
Having your website localized is undeniably a great way to expand your international market share and test new products and services in another country. However, researching the wide variety of options and factors to consider can often be overwhelming. One option you may have seen in your research is a…
Read More >>
What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6 billion people speak a language other than English. What’s more, there are 4.7 billion internet users…
Read More >>
It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations. Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore.…
Read More >>
The author of this blog post freely admits to a lack of objectivity: I’m completely hooked on Wordle. I play it daily and always post my results on social media. I play so consistently that, when I recently skipped a day during an especially busy weekend, I was besieged with…
Read More >>
How much is too much (or too little) text? There are a lot of factors to consider when you’re getting ready for a website localization project. One you may not have considered is Translated Text Length. What’s your word count? It’s about to change! If you read our blog post…
Read More >>
Could a language spoken 10,000 years ago be understood today? Apparently, the answer is “yes.” A May 2013 article in the United Kingdom’s Mailonline.com says that researchers have uncovered a language people living in Europe spoke during the Ice Age. Twenty-three of the words in this language are, according to…
Read More >>
The Afghan Refugee Crisis Doesn’t End With Resettlement Imagine this: Your country has been at war for twenty years and, for most of that time, you’ve been in the thick of it. When NATO forces first arrived, you and many of your neighbors saw them as liberators. Along with a…
Read More >>