What is multilingual SEO?
SEO (search engine optimization) is the art and science of making a webpage attractive to search engines. A higher search ranking results in more traffic for your website. But just because your site performs well in your home country does not mean it will be effective in foreign markets.
To ensure visibility in online searches abroad, you need international or multilingual SEO. What’s the difference?
- Multilingual SEO involves the translation of SEO copy and keywords into other languages. This can be beneficial both on an international and on a national level. For example, a US company could use SEO translations to reach Spanish-speaking customers abroad, but also optimize its Spanish copy to target the large number of Spanish speakers within the United States.
- International SEO can be monolingual. A US company may target potential customers in other English-speaking markets, such as England, Canada, Australia, etc. While they all speak a common language, search preferences may vary by region and affect relevant keywords.
iTi will help you develop an multilingual or international SEO strategies to improve your search ranking in foreign markets. Our SEO specialists and experienced SEO translators deliver more than simple translations. They provide you with optimized multilingual web content that puts your business ahead of the competition.
Benefits of SEO Translation
An SEO strategy for multilingual sites will, over time, produce positive results. The more foreign language content you create, the better your ranking in the target market will become.
Producing multilingual SEO content is time- and labor-intensive, but it promises to pay off in the long term. Each time Google finds your content in answer to a search query, your site’s relevancy score goes up. The more relevant your website is in Google’s eyes, the higher your content will rank. The result: more traffic, higher conversion rates, and better profit margins.
Contact iTi to discuss how our multilingual SEO specialists can help your business grow internationally. Whether you need help with local keyword research or are looking to make your content more widely accessible with SEO translations, our team is here to support you with your international SEO strategy.
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SEO Translation Frequently Asked Questions
In order to show up in local online searches in other countries, you need translations that follow multilingual SEO best practices.
Boost Your Page Performance with our Experienced SEO Translators
Multilingual SEO requires more than sprinkling localized keywords across the page. Specialized SEO translators have the linguistic skills to relay your message and the writing skills to do so in the context of international content marketing. The SEO translation process is comparable to a transcreation. Resonance with the reader and cultural nuances need to be taken into account. Why? If a text doesn‘t capture the reader’s attention, he or she quickly clicks away. This sends a signal that negatively affects your search ranking.
iTi’s SEO experts are native speakers and educated in the language and environment of your target market. For each localization project, we will assign SEO specialists who are culturally as well as linguistically fluent, and expert in the specific keywords for your organization's industry.
Language access couldn’t be easier with our no hassle, no obligation Language Services Agreement (LSA). An LSA with iTi saves you time and money, and eliminates the need for requesting a quote before scheduling future interpreting sessions or translation projects.