Adapting Content to Meet Cultural Needs
Website localization is a comprehensive process that has the power to significantly expand a brand’s reach, improve user engagement, and drive increased revenue. By investing in localization, companies can build deeper connections with diverse audiences and thrive in the global marketplace. It encompasses:
- Translating text to be culturally appropriate
- Converting currencies
- Using the appropriate units of measure
- Altering layout design to fit translated content
- Adapting graphics and other visual elements to be appropriate for the new audience
iTi can provide a level of localization to fit your company's need learn more about our levels of website translation.
Benefits of Website Localization
- Enhanced Customer Experience: Localization ensures that your content resonates with your audience in a way that feels native and familiar to them. This creates a more inclusive user experience, so that visitors will engage with your website longer and more meaningfully.
- Expanded Market Reach: By localizing your website, you’re not just speaking the language of your audience, but you’re also acknowledging and respecting their culture. This opens doors to markets that were previously inaccessible, giving your brand a truly global footprint.
- Increased Revenue Opportunities: Improved user engagement leads to higher conversion rates. Studies consistently show that consumers are significantly more likely to purchase from websites that communicate in their language and understand their cultural context.
- Improved SEO Rankings: Search engines prioritize content that is relevant to the user. By providing localized content, your website will likely rank higher in search results in those regions. For an additional boost consider SEO translation services.
- Competitive Advantage: A localized website demonstrates a level of commitment and respect for the target market that sets a brand apart from competitors.
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Website Localization Frequently Asked Questions
Generally, the localization process involves:
- Text Modification
- Visual/Graphic Adaptation
- Regulation/ Rate Conversion
Additional consideration for localizing websites and web pages include:
- Website health
- Mobile responsiveness
- Brand preservation
Meet Potential Customers in Their Native Language with iTi's Website Localization
- 250+ languages
- Best-in-class customer experience
- Lightning-fast response time
- One-time session or cost-saving partnerships available
iTi’s translators are native speakers and educated in the language and environment of your target market. For each localizaiton project, we will assign translatiors whon are culturally as well as linguistically fluent, and expert in the specific terminology or your organization's industry .
Language access couldn’t be easier with our no hassle, no obligation Language Services Agreement (LSA). An LSA with iTi saves you time and money, and eliminates the need for requesting a quote before scheduling future interpreting sessions or translation projects.