Category: Website And Software Localization

How KFC Leverages Local Flavors Worldwide Through Localization

September 24, 2019

PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much as they’ve always been sold in…

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