Category: Digital Media Localization
In recent years, education and corporate training have moved from in-person to online settings. In recent years, education and corporate training have shifted from in-person to online settings. This change is driven by the desire for education to be accessible to learners from various locations, time zones, and languages. Bridging…
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If you go to 100 different web pages about localization, you’ll likely find 100 different definitions. Companies are naturally going to lean towards interpretations that are relevant to their business (and we’re no exception). We like the definition pictured above. It’s simple and, most of all, accurate. But the…
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What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6 billion people speak a language other than English. What’s more, there are 4.7 billion internet users…
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PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much as they’ve always been sold in…
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