Category: Corporate
Note: This post was originally published in July 2021. It’s a testament to the series’ success that a full two years after the final episode aired, it is still listed as one of the top ten watched streaming shows. Now that there has been an official announcement that a new…
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Speaking your customer’s language isn’t just a courtesy, it’s a competitive advantage. Companies that invest in multilingual marketing and language access are seeing measurable returns in customer acquisition, retention, and revenue growth. But how exactly does language access impact your bottom line? Let’s break it down. Why Multilingual Marketing Matters…
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Large events such as conferences take extreme coordination and preparation to be successful. This can increase dramatically when conference interpreting services are needed to serve a multilingual audience. To ensure a smooth and successful event, preparation for interpreter services should be part of your event planning process. No matter how excellent your…
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In recent years, education and corporate training have moved from in-person to online settings. In recent years, education and corporate training have shifted from in-person to online settings. This change is driven by the desire for education to be accessible to learners from various locations, time zones, and languages. Bridging…
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If you go to 100 different web pages about localization, you’ll likely find 100 different definitions. Companies are naturally going to lean towards interpretations that are relevant to their business (and we’re no exception). We like the definition pictured above. It’s simple and, most of all, accurate. But the…
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PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much as they’ve always been sold in…
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